Da Vinci, no plot!

The showing of the Da Vinci Code movie about a fortnight ago came with the accompanying media blitz to promote the movie. There were posters, codes, clues, puzzles, trailers and full-page spreads. Catalogues distributed during that week feature Da Vinci themed advertising – books, toys, games, travel packages and whole lot of other stuff.

Gabriel and I have read the book and were excited when it was announced that it would be adapted into a movie. The excitement dampened down a bit when Tom Hanks was chosen to play main character Robert Langdon (nothing against Tom Hanks, he just wasn’t near anywhere what our mental picture of how Robert Langdon would look like). As the months wore on and the novelty of the book wore off, we realised that although the story was a thrilling page-turner, it hasn’t put forward any new ideas or concepts. Sure, Dan Brown‘s ability to stitch together a story about the holy grail, Mary Magdalene, Leonardo Da Vinci’s Mona Lisa and the Last Supper, plus a murder mystery is a feat in itself. I don’t think I could have written a cohesive story with all those elements in there so I still think Brown did well with this story. As my Dad says – if you can’t do it any better then whoever it is who has done it deserves credit and even admiration.

That said, I convinced hubby that we don’t really have to see the movie in the theaters as we already know how it will go. We’ve decided to just rent out the video once it comes out (complete with nifty special features and a cheaper option to boot).

As with those ads trying to ride the Da Vinci popularity, I found this one in a community paper last week which I found absolutely hilarious. The picture of the Mona Lisa, with the words “Da Vinci” on it obviously refers to the movie and underneath in big bold letters, it states that there is no plot! On closer inspection, it wasn’t commenting on the story (or lack thereof) of Brown’s work. The ad was published by a real estate firm promoting their low interest rate and claiming that they’re not plotting to con anyone.

Well, at least that one was creatively done.

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Published in: on May 30, 2006 at 1:08 pm  Comments (1)  

One CommentLeave a comment

  1. Very creative indeed, albeit cheeky /:)


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