San Mig has landed

Almost two years after San Miguel Corporation bought 50 percent of Australia’s Berri and after splashing out on ads for San Miguel beer, it looks like San Miguel is bent on going mainstream here in Oz.

A local grocer’s brochure has 24 cans of SMB on specials at $29.99, boasting a savings of $32. The discounted price is pretty competitive considering that a similar pack of the popular Victoria Bitter (VB) is selling at $33.99. At the regular price of $61.99, San Miguel might struggle to get local drinkers. Sure, there would be Filipinos who’d understandably want a taste of home but I don’t know if they’d buy it regularly at that price.

On the other hand, I’m glad (for the beer drinkers, at least) that SMB has at least now reached Australian shores. Wonder how long before other products of San Miguel reaches the shelves? Maybe some Purefoods hotdogs, anyone?

Published in: on May 23, 2006 at 8:41 pm  Comments (5)