Smurf Village Bombed!

That’s right. The Smurf Village was bombed by warplanes!

In an advertisement, that is. In a UNICEF anti-war advertisement shown on Belgian television. The ad featured a short animation of the Smurfs dancing and singing the familiar Smurf song followed by bombs from overhead descending on the Smurf Village. The bombs exploded on the village as the Smurfs ran around in panic. It ended with a fallen Smurfette and a crying Baby Smurf.

The animation was followed by a blue screen with the words: “Laat oorlag de wereld van de kinderen niet verwoesten.” which was translated on an article on The Age newspaper as “Don’t let war affect the lives of children.”

It was something you wouldn’t expect happening to the Smurfs but the animation was approved by the late Smurf creator Peyo’s family. They did stipulate that the ad should only show after 9pm as children who were shown the ad supposedly wailed in terror upon seeing it.

According to The Age article, here is the reason for the ad:

The advertising agency behind the campaign decided the best way to convey the impact of war on children was to tap into the earliest, happiest memories of Belgian television viewers. They chose the Smurfs, who first appeared in a Belgian comic in 1958.

If you are interested in seeing the video of the ad, you can download it from here: Crooks and Liars page.

Here are articles regarding the Smurf Bombing ad:

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Published in: on October 12, 2005 at 10:09 pm  Comments (6)